Tuesday, April 26, 2011

Google and Apple are Tracking You

Whether you know it or not, if you have a Smart Phone like Apples iPhone or Googles Android, you may be being tracked. Apple and Google keep battling for an upper hand in the phone industry. With technology today, the smart phone you carry with you can send Apple and Google information. The information is being used by the companies for good reason. Tracking customers gives companies the ability to find the hot spots and make a map of the world and where their users are located. Also, they are able to better the services for navigation and GPS. Many people raised questions about whether or not this okay for Apple and Google to do. After investigating it was decided that there was nothing wrong. Apple and Google are continually looking to keep improving the use of this technology to help its customers and improve the map of the world.

Thursday, April 21, 2011

Best-selling mobile phones as of 2010

When we talk about "best-selling" cellphones, most people would think iPhone, Samsung or BlackBerry. However, the latest results shows iphone is only ranked as number five on the list. Today we are listing the best selling cellphones as 2010 and you will be surprised

Number 10:
LG Chocolate:
According to LG data, as of 2010, LG chocolate has been sold 15 million all around the world. LG chocolate has been remodeled couple times especially had a huge success in Asia Pacific Area.



Number 9:
Surprisedly, iPhone 3G only places number 9 on the list. as of 2010, iPhone 3G has been selling 15 millions in more than 200 countries and regions.


Number 8:

Are you familiar with this phone? I personally used this phone couple years ago and I was really happy about the basic functions of this phone, and it is one of the first Nokia Phone that I have ever had. Some of companies are still selling this product. As of 2010, 20 million of Nokia 2100 has been sold all over the world.




Number 7 :




Samsung S5230 is an attractive slim Touchscreen phone, it only introduced in 2009 and has been sold 20 millions as of 2010.



Number 6:

The iPhone 3GS is the 3rd generation of the iPhone Family, which contribute largely for the huge success of iPhone family.
As of 2010, Apple has been sold 30 millions of iPhone 3GS. The only problem of this model is overheating, luckily iPhone fixed that problem when the next generation iPhone released.



Number 5:


p 5, surprisedly, number 5 is the iPhone 4!!!!!



Before I get into this research, I was almost confident that iPhone 4 will be the top 1 or 2. But according to APPLE Yearly report, as of 2010, Apple has been sold 30.3 millions of iPhone 4 in 2010, we believe by the end of this year, iPhone will be increase even more because of the second carrier - Verizon and the strong smart phone demand in the US.


Number 4, number 3 and number 2 are Nokia 3310 (126 million), Motorola RAZR V3 (130 million) and Nokia 3210 (150 million).
The only phone needs to be mentioned is the RAZR. Because of the revolutional design, Motorola hit a huge success by this unique design phone and RAZR placed in the best selling phones for at least 2 years all around the world.


NUMBER 1:

Nokia 1100
Nokia1100 new.jpg


Nokia, one of the leading cellphone manufactory company has the best-selling cellphone in the history. 1100 is a very very very simple GSM mobile phone that introduced in 2003 by Nokia. The reason that this phone is the best selling is It was targeted towards developing countries and users who do not require advanced features beyond making calls and SMS text messages, alarm clock, reminders, etc. The booming economics and large popular placed Nokia 1100 as the best selling phone in the history!




Tuesday, March 29, 2011

What catches your attention?

In class we are learning about Google Campaign advertising. This has been interesting to me because we are currently planning Adword campaigns to get people to click on our webpage when it is searched on google. The two biggest challenges are getting our website link to the first page, and getting the consumer to click on our link!! I as a marketor am wondering what are some links, words, or phrases that catch your eye and attention?!

Tuesday, March 22, 2011

Setting the Trend the Last 10!

Apple released its first iPod 10 years ago in 2001. To think about the transformation that this MP3 player has gone through is remarkable. Apple not only turned this device in to a mobile phone, it has numerous varieties of the iPod itself.

The iPod at its beggining in 01' was big and ugly in comparision to the iPod and iPhone's of today. Apple changed the way people think about their cell phones and MP3 players. This is because they were combined back in January, 2007. Its funny to think that when the original iPod came out and I bought it, I was excited it had Solitare and Brick Breaker in the GAMES settings. Look now at the iPhone, which has thousands of applications and games.

Apple in the past 10 years have dominated the technology world. I can only imagine what it will do in the future.

Monday, March 21, 2011

ALL ABOUT CUSTOMERS CHOICE AND CONVENIENCE

Have you ever thought about buying grocery products without leaving your car? Here is another convenient choice for customers to shop that Sears and Kmart are offering.

Since number of people using smartphone is sky

rocketing, firms see an opportunity to create a new channel to shop. Sears and Kmart are example here. They provide customers buy-online-pickup-in-store, which customers can place orders online using either computer or smartphone through app on iPhone, Android and Blackberry and then they go to pick up their orders at stores. Also, customers could text a message to the retailers when they are at parking lot and they will bring your order out to you.


This service is powered by “mygofer.” Customers are able to download the app for free. To pay for orders customers can pay online or via mobile using any major debit or credit card and Paypal.


All this convenient service is your choice!!!

Thursday, March 10, 2011

Text and Drive

Do you text and drive?

Early this morning, when I was listening to the radio on my way to school, this question popped up from the radio and I suddenly realized that I text and drive all the time! according to the official government website for distracted driving, 20% of crashes resulting in injury in 2009 are involved of distracted driving. I was cirious about what is distracted driving, so I did some research on that, there are mainly three types of distraction: Visual; Manual; and Cognitive, visual distraction takes your eye off from the road and manual takes your hands off from the road and cognitive takes your mind off from driving.

TEXTING is the most alarming distraction because it involves ALL THREE TYPES of Distraction.

It's kinda scary, isn't it?

Texting became one of the most popular activities on phone in the passed couple years, especially for teens, texting became the most popular communication method when they are at home, on the road, etc.

Luckily the state of Washington regulates texting (talking to phone) and drive when people are on the road. Police will give fine to anyone who violate this regulation but I do think other parties should do something as well. Some of the apps on iPhone and Blackberry help driver to control and prevent distracted driving, for example, ZoomSafer automatically locks your phone when you on the road. 

Do you text and drive?

Tuesday, March 8, 2011

Apple's iAd V.S. Google Mobile Ads

When Apple lunched their iPhone OS 4. 0 to the market last Spring, Steve Jobs introduced their new mobile advertising platform - "iAd" at the same time. iAD is a platform that attached with all the mobile apps on iPhone/iPod/iPad, it shows up when users open the apps and provides links that direct them to the websites and easily direct back to apps as the users wishes. Due to the big consumption of iPhone apps users, Apple is expecting to sell and serve a lot ads and developers will be receibing 60 percent of iAD revenue.

 Now, one year pasted. unfoutunately, it didnt turn out as Apple expected, iAd didn't get too much share from the mobile Ads market. Google AdSense for Mobile Applications Platform works incredibly well and dominating the mobile apps advertising market, compare to iAd, it is cheaper, easier and not too much regulations like iAd requires.

In my opinion, developers compaline about iAd due to several reasons, one of the biggest reasons is the price. According to their policy, At a cost per click of $.25 on the platform of iAd, apple gets $.30 for every dollar that consumer make in the app store for "hosting fees",which gets a lot money from the developers.
Also there are some barriers that Apple created has been limiting developers engagement with consumers, for instance, iAd has a strict examination process and it doesn't allow developers use videos, HTML 5 mockups and demos.

Apple should change their polices and maybe even reduce their price in order to compete with Google in the mobile Ad Market.


What do you think?