Mobile Websites

When you are on your smart phone and you are browsing on the internet many sites now have a more condense mobile version of their sites. This is great for the customer because it allows the website to be easier to browse and look around on the site. Above is an example of Targets website and mobile website. The top image is the example of targets basic website. As you can see it has more text boxes, pictures, and thing you can do from the home page. The image below is the mobile website for target. The mobile version has similar color patterns and is much more simplistic than Targets main home page.

Recently I have been using my phone more and more to browse the internet and have noticed how helpful these mobile websites can be. However, one website that I wish did have the moible website is PLU. If you go to http://www.plu.edu/ you will see a nice website that is well managed. But on your phone, it takes minutes to completely load and is a major frustration if you are trying to function on the website. Being a PLU student there are many functions on the site that I need to go on. PLU in this regard is behind on the time and should definitely think about getting a mobile website.

-Robert

Miller Lite taps mobile phone as a channel of loyalty

Many companies realize that mobile phone is an electronic gadget that most people keep it with them all the time, so it is such a good channel to do marketing via mobile phone. Now, Miller Lite Beer jumps into mobile marketing as well.

Good news to all Miller Lite Beer fan drinkers.

Miller Lite Beer is now launching a mobile marketing campaign!!!

The campaign, called Taste Points, is urging drinkers to interact with the brand through SMS, the mobile web and Foursquare. Customers can collect point found on packages of Miller Lite or by check-in on Foursquare at participating bars and restaurants. They have a chance to win prizes daily and weekly basis, and also one of the three grand prizes including the journey around the world.

It’s easy to redeem the code by sending SMS with a code found on the package or by submitting a code on the website. The Taste Points loyalty initiative starts on May 1 and ends July 31. It will expire at the end of the campaign.

Miller Lite is also driving campaign via social networking and asking drinkers to enter for weekly and epic prizes in groups. Participants can also share information about the program and prizing with their network friends, helping boost brand awareness.

To promote the program, Miller Lite has launched a TV commercial as see in the following.

So, what do you think of this program? Is it going to be successful?