When Apple lunched their iPhone OS 4. 0 to the market last Spring, Steve Jobs introduced their new mobile advertising platform - "iAd" at the same time. iAD is a platform that attached with all the mobile apps on iPhone/iPod/iPad, it shows up when users open the apps and provides links that direct them to the websites and easily direct back to apps as the users wishes. Due to the big consumption of iPhone apps users, Apple is expecting to sell and serve a lot ads and developers will be receibing 60 percent of iAD revenue.
Now, one year pasted. unfoutunately, it didnt turn out as Apple expected, iAd didn't get too much share from the mobile Ads market. Google AdSense for Mobile Applications Platform works incredibly well and dominating the mobile apps advertising market, compare to iAd, it is cheaper, easier and not too much regulations like iAd requires.
In my opinion, developers compaline about iAd due to several reasons, one of the biggest reasons is the price. According to their policy, At a cost per click of $.25 on the platform of iAd, apple gets $.30 for every dollar that consumer make in the app store for "hosting fees",which gets a lot money from the developers.
Also there are some barriers that Apple created has been limiting developers engagement with consumers, for instance, iAd has a strict examination process and it doesn't allow developers use videos, HTML 5 mockups and demos.
Apple should change their polices and maybe even reduce their price in order to compete with Google in the mobile Ad Market.
What do you think?
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