When talking to new technology for marketer, there must be augmented reality in one of it. To attract to customers, now Swiss luxury timepiece like Zenith is also utilizing this technology for first mobile app.
Think of buying a new luxury watch, it’s normal that customers want to try if it fits on their wrist or not. This technology can help boost sales and appeal to buyers purchase timepieces online more. Along with increasing a number of people using smartphone, Zenith launches an app using augmented reality technology for iPhone so customers can download it for free and use this technology to try with Zenith’s watch collection.
It’s easy to use this app on your iPhone. Just take a photo of your wrist through this app and then you will get a picture with Zenith’s timepiece collection on your wrist. You can also share pictures to your friends via Facebook or email.
Although this app can let you try whether a timepiece fits with you or not, you are not able to place order through this app. However, you may find many websites out in the market who sell Zenith’s collection that you love.
Final take: would it be good for luxury brand like Zenith to do this?
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ReplyDeleteI am so impressed with augmented reality. The idea that you can 'try on' a watch without leaving you living room is brilliant.
ReplyDeleteOne thing not mentioned in this article is the price point of these watches. And to me, that's what really make AR a cool way of advertising. Since only a very small percentage of consumers can afford watches like this, few will have the opportunity to physically try one on. However, with AR, anyone with a webcam can check one out.
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