ALL ABOUT CUSTOMERS CHOICE AND CONVENIENCE

Have you ever thought about buying grocery products without leaving your car? Here is another convenient choice for customers to shop that Sears and Kmart are offering.

Since number of people using smartphone is sky

rocketing, firms see an opportunity to create a new channel to shop. Sears and Kmart are example here. They provide customers buy-online-pickup-in-store, which customers can place orders online using either computer or smartphone through app on iPhone, Android and Blackberry and then they go to pick up their orders at stores. Also, customers could text a message to the retailers when they are at parking lot and they will bring your order out to you.

This service is powered by “mygofer.” Customers are able to download the app for free. To pay for orders customers can pay online or via mobile using any major debit or credit card and Paypal.

All this convenient service is your choice!!!

Text and Drive

Do you text and drive?

Early this morning, when I was listening to the radio on my way to school, this question popped up from the radio and I suddenly realized that I text and drive all the time! according to the official government website for distracted driving, 20% of crashes resulting in injury in 2009 are involved of distracted driving. I was cirious about what is distracted driving, so I did some research on that, there are mainly three types of distraction: Visual; Manual; and Cognitive, visual distraction takes your eye off from the road and manual takes your hands off from the road and cognitive takes your mind off from driving.

TEXTING is the most alarming distraction because it involves ALL THREE TYPES of Distraction.

It's kinda scary, isn't it?

Texting became one of the most popular activities on phone in the passed couple years, especially for teens, texting became the most popular communication method when they are at home, on the road, etc.

Luckily the state of Washington regulates texting (talking to phone) and drive when people are on the road. Police will give fine to anyone who violate this regulation but I do think other parties should do something as well. Some of the apps on iPhone and Blackberry help driver to control and prevent distracted driving, for example, ZoomSafer automatically locks your phone when you on the road. 

Do you text and drive?

Apple's iAd V.S. Google Mobile Ads

When Apple lunched their iPhone OS 4. 0 to the market last Spring, Steve Jobs introduced their new mobile advertising platform - "iAd" at the same time. iAD is a platform that attached with all the mobile apps on iPhone/iPod/iPad, it shows up when users open the apps and provides links that direct them to the websites and easily direct back to apps as the users wishes. Due to the big consumption of iPhone apps users, Apple is expecting to sell and serve a lot ads and developers will be receibing 60 percent of iAD revenue.

 Now, one year pasted. unfoutunately, it didnt turn out as Apple expected, iAd didn't get too much share from the mobile Ads market. Google AdSense for Mobile Applications Platform works incredibly well and dominating the mobile apps advertising market, compare to iAd, it is cheaper, easier and not too much regulations like iAd requires.

In my opinion, developers compaline about iAd due to several reasons, one of the biggest reasons is the price. According to their policy, At a cost per click of $.25 on the platform of iAd, apple gets $.30 for every dollar that consumer make in the app store for "hosting fees",which gets a lot money from the developers.
Also there are some barriers that Apple created has been limiting developers engagement with consumers, for instance, iAd has a strict examination process and it doesn't allow developers use videos, HTML 5 mockups and demos.

Apple should change their polices and maybe even reduce their price in order to compete with Google in the mobile Ad Market.


What do you think?

QR Code – A Future Code for Mobile Marketing

Hello Readers!

Today I found an interesting article that I wanna share to everyone. I think many of you have heard or seen QR code and some of them know what it is but the others may not know what it is for. So this post will be talking about what QR Code is and why it is becoming popular.

QR Code is the abbreviation for Quick Response Code. It’s a specific matrix barcode or two-dimension barcode. Do you know what it looks like? Her

e, it looks like this.

Now you already know what it looks like. So let’s talk about how QR Code works. First of all, you need to have a QR Code Reader app installed on your smartphone (You can download it for free on Apple App Store or Droid Market). Then, and internet connect

ion (3G, 4G or Wi-Fi). When you have those already, just open the QR Code Reader app and scan QR Codes using phone camera and you’ll see what’s going on. If you are not sure how to do it, just watch this clip.

Now some of you might have a question what benefits of this. Let’s think about it just a second.

Okay, it’s a new way to promote products or services through mobile phone or smartphone. As you know there are a lot of people using smartphone such as iPhone or HTC or Samsung Galaxy X. When they are interested in something they are able to get information right away by scanning QR Code using phone camera.

Also, if some companies have long website and they can’t put their website on products so this code would be very useful.

Big companies such as Nike, Pepsi, Gucci and Target are already using QR Codes. Now it’s time to have your own QR Code!!!

Introductory Post

Welcome all readers!!!

We are a team of students at Pacific Lutheran University. This is the first time using blog site so we’re kinda feel a bit excited. Honestly telling the truth, we have never thought about writing a blog before. But now, when the time has come (when you’re taking e-marketing course), our first blog is born (because it’s a project we need to do). After discussed with the team, we have decided to focus our blog on mobile marketing and technology. We hope you enjoy our blog. Also your comment and response are always welcomed!!!

Welcome to our Website!

Welcome to our Website!