Swiss Watchmaker, Zenith, Jumps into Augmented Reality for Mobile App

When talking to new technology for marketer, there must be augmented reality in one of it. To attract to customers, now Swiss luxury timepiece like Zenith is also utilizing this technology for first mobile app.

Think of buying a new luxury watch, it’s normal that customers want to try if it fits on their wrist or not. This technology can help boost sales and appeal to buyers purchase timepieces online more. Along with increasing a number of people using smartphone, Zenith launches an app using augmented reality technology for iPhone so customers can download it for free and use this technology to try with Zenith’s watch collection.

It’s easy to use this app on your iPhone. Just take a photo of your wrist through this app and then you will get a picture with Zenith’s timepiece collection on your wrist. You can also share pictures to your friends via Facebook or email.

Although this app can let you try whether a timepiece fits with you or not, you are not able to place order through this app. However, you may find many websites out in the market who sell Zenith’s collection that you love.

Final take: would it be good for luxury brand like Zenith to do this?

Mobile Websites

When you are on your smart phone and you are browsing on the internet many sites now have a more condense mobile version of their sites. This is great for the customer because it allows the website to be easier to browse and look around on the site. Above is an example of Targets website and mobile website. The top image is the example of targets basic website. As you can see it has more text boxes, pictures, and thing you can do from the home page. The image below is the mobile website for target. The mobile version has similar color patterns and is much more simplistic than Targets main home page.

Recently I have been using my phone more and more to browse the internet and have noticed how helpful these mobile websites can be. However, one website that I wish did have the moible website is PLU. If you go to http://www.plu.edu/ you will see a nice website that is well managed. But on your phone, it takes minutes to completely load and is a major frustration if you are trying to function on the website. Being a PLU student there are many functions on the site that I need to go on. PLU in this regard is behind on the time and should definitely think about getting a mobile website.

-Robert

Miller Lite taps mobile phone as a channel of loyalty

Many companies realize that mobile phone is an electronic gadget that most people keep it with them all the time, so it is such a good channel to do marketing via mobile phone. Now, Miller Lite Beer jumps into mobile marketing as well.

Good news to all Miller Lite Beer fan drinkers.

Miller Lite Beer is now launching a mobile marketing campaign!!!

The campaign, called Taste Points, is urging drinkers to interact with the brand through SMS, the mobile web and Foursquare. Customers can collect point found on packages of Miller Lite or by check-in on Foursquare at participating bars and restaurants. They have a chance to win prizes daily and weekly basis, and also one of the three grand prizes including the journey around the world.

It’s easy to redeem the code by sending SMS with a code found on the package or by submitting a code on the website. The Taste Points loyalty initiative starts on May 1 and ends July 31. It will expire at the end of the campaign.

Miller Lite is also driving campaign via social networking and asking drinkers to enter for weekly and epic prizes in groups. Participants can also share information about the program and prizing with their network friends, helping boost brand awareness.

To promote the program, Miller Lite has launched a TV commercial as see in the following.

So, what do you think of this program? Is it going to be successful?

Google and Apple are Tracking You

Whether you know it or not, if you have a Smart Phone like Apples iPhone or Googles Android, you may be being tracked. Apple and Google keep battling for an upper hand in the phone industry. With technology today, the smart phone you carry with you can send Apple and Google information. The information is being used by the companies for good reason. Tracking customers gives companies the ability to find the hot spots and make a map of the world and where their users are located. Also, they are able to better the services for navigation and GPS. Many people raised questions about whether or not this okay for Apple and Google to do. After investigating it was decided that there was nothing wrong. Apple and Google are continually looking to keep improving the use of this technology to help its customers and improve the map of the world.

Best-selling mobile phones as of 2010

When we talk about "best-selling" cellphones, most people would think iPhone, Samsung or BlackBerry. However, the latest results shows iphone is only ranked as number five on the list. Today we are listing the best selling cellphones as 2010 and you will be surprised

Number 10:

LG Chocolate:

According to LG data, as of 2010, LG chocolate has been sold 15 million all around the world. LG chocolate has been remodeled couple times especially had a huge success in Asia Pacific Area.

Number 9:

Surprisedly, iPhone 3G only places number 9 on the list. as of 2010, iPhone 3G has been selling 15 millions in more than 200 countries and regions.

Number 8:

Are you familiar with this phone? I personally used this phone couple years ago and I was really happy about the basic functions of this phone, and it is one of the first Nokia Phone that I have ever had. Some of companies are still selling this product. As of 2010, 20 million of Nokia 2100 has been sold all over the world.

Number 7 :

Samsung S5230 is an attractive slim Touchscreen phone, it only introduced in 2009 and has been sold 20 millions as of 2010.

Number 6:

The iPhone 3GS is the 3rd generation of the iPhone Family, which contribute largely for the huge success of iPhone family.

As of 2010, Apple has been sold 30 millions of iPhone 3GS. The only problem of this model is overheating, luckily iPhone fixed that problem when the next generation iPhone released.

Number 5:

p 5, surprisedly, number 5 is the iPhone 4!!!!!

Before I get into this research, I was almost confident that iPhone 4 will be the top 1 or 2. But according to APPLE Yearly report, as of 2010, Apple has been sold 30.3 millions of iPhone 4 in 2010, we believe by the end of this year, iPhone will be increase even more because of the second carrier - Verizon and the strong smart phone demand in the US.

Number 4, number 3 and number 2 are Nokia 3310 (126 million), Motorola RAZR V3 (130 million) and Nokia 3210 (150 million).

The only phone needs to be mentioned is the RAZR. Because of the revolutional design, Motorola hit a huge success by this unique design phone and RAZR placed in the best selling phones for at least 2 years all around the world.

NUMBER 1:

Nokia 1100

Nokia, one of the leading cellphone manufactory company has the best-selling cellphone in the history. 1100 is a very very very simple GSM mobile phone that introduced in 2003 by Nokia. The reason that this phone is the best selling is It was targeted towards developing countries and users who do not require advanced features beyond making calls and SMS text messages, alarm clock, reminders, etc. The booming economics and large popular placed Nokia 1100 as the best selling phone in the history!

What catches your attention?

In class we are learning about Google Campaign advertising. This has been interesting to me because we are currently planning Adword campaigns to get people to click on our webpage when it is searched on google. The two biggest challenges are getting our website link to the first page, and getting the consumer to click on our link!! I as a marketor am wondering what are some links, words, or phrases that catch your eye and attention?!

Setting the Trend the Last 10!

Apple released its first iPod 10 years ago in 2001. To think about the transformation that this MP3 player has gone through is remarkable. Apple not only turned this device in to a mobile phone, it has numerous varieties of the iPod itself.

The iPod at its beggining in 01' was big and ugly in comparision to the iPod and iPhone's of today. Apple changed the way people think about their cell phones and MP3 players. This is because they were combined back in January, 2007. Its funny to think that when the original iPod came out and I bought it, I was excited it had Solitare and Brick Breaker in the GAMES settings. Look now at the iPhone, which has thousands of applications and games.

Apple in the past 10 years have dominated the technology world. I can only imagine what it will do in the future.